Retail and Customer Service Apprenticeships
Qualification: Available from Levels 2 to 3*
Apprenticeships Available

Retail covers a whole host of businesses, from independent shops to national chains and large superstores. The Retail Apprenticeship covers a range of skills that can be used across this vast sector. As an Apprentice, your role will be dependent on your
employer. You could be assisting customers on the sales floor of a high street store or handling their purchases. Alternatively, you could be working in a specialist department and become a product expert, able to help with specific queries.

Customer Service Practitioner
As a Sales and Customer Service Apprentice it will be your job to make sure that customers have the best possible experience.
That may involve taking phone calls or helping customers face-to-face. As customer service is such a broad and highly sought skill, this Apprenticeship could take Apprentices to all sorts of industries, including retail, financial services, hospitality or sport and leisure.

Skills required

  • Excellent communication skills
  • Ability to lead and motivate a team
  • A strong commitment to customer service
  • The ability to work under pressure
  • Confidence, drive and enthusiasm
  • A positive attitude
Entry Requirements

Intermediate Apprenticeship – 4 GCSEs at grade 3 (D) or above (one in English or Maths) or equivalent.

Advanced Apprenticeship – 5 GCSEs at grade 4 (C) or above (one in English or Maths) or successful completion of an Intermediate Apprenticeship, or equivalent. These requirements are subject to change and may also differ to meet the needs of the employer.

As well as a College interview, progression onto an Apprenticeship is subject to an employer interview.

Don’t worry if you didn’t get the required grades, we can work with you to find a suitable route on to your Apprenticeship.

Job Roles
  • Sales Consultant
  • Visual Merchandiser
  • Supervisor
  • Team Leader
  • Sales Manager
  • Contact Centre Manager
  • Product Specialist
  • Department Manager
  • Support Analyst
  • Telesales Professional
  • Store Manager
  • Retail Assistant
  • Sales Executive

And many more!


Assessment is through practical observation and theoretical tests.

Ready for work?

Apply for an Apprenticeship online or download an application form.

Apply Now