12 week course
Course Overview
Level 2 Certificate in Digital Marketing (EQUAL)
What will I learn?
Course Content:
Unit 1: Social Media for Business
Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs
Materials and other information
Benefits:
Fully online course
Study from anywhere, at any time
Gain an accredited level 2 qualification
Nationally recognised
Access to an award-winning e-learning platform
Perfect for beginners
Unlimited support from qualified tutors
Receive a digital e-certificate upon completion
No hidden costs
