Location
Details
Cost
Places
Online
OLFLEX - 04/09/2023
12 week course
FREE to Lancashire Residents
20+ Places Remaining
Course Overview

The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns.

What will I learn?

Course Content:

Unit 1: Social Media for Business

Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business

Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review

Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business

Section 1: Understanding the principles of Search Engine Optimisation (SEO)
Section 2: Knowing how Search Engine Optimisation benefits business
Section 3: Knowing how to use Search Engine Optimisation to benefit a business
Unit 5: Digital Marketing for Business

Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs

Materials and other information

Benefits:

Fully online course
Study from anywhere, at any time
Gain an accredited level 2 qualification
Nationally recognised
Access to an award-winning e-learning platform
Perfect for beginners
Unlimited support from qualified tutors
Receive a digital e-certificate upon completion
No hidden costs

Ready to enrol?

Enrol online to become part of Lancashire Adult Learning.

Enrol now